As our Team Lead CRM & Lifecycle Marketing, you will shape the strategic, technological, and operational development of our customer communication.

You will ensure that our customers receive personalized and relevant experiences across every stage of the customer lifecycle. Your focus will be on marketing automation, scalable CRM processes, seamless system integrations, and increasing Customer Lifetime Value through data-driven insights and outstanding content.

At the heart of this role is one guiding principle:
"CRM is not a support function - it is the engine behind customer lifetime value and brand loyalty."

Team Lead CRM & Lifecycle Marketing (f/m/d)

"CRM is not a support function - it is the engine behind customer lifetime value and brand loyalty."

Your areas of responsibility

Strategic Responsibility

• Take full ownership of our CRM ecosystem, including email, SMS, WhatsApp, direct mail, inserts, and our Premium Club.
• Develop and implement a long-term CRM and lifecycle marketing strategy focused on automation, customer loyalty, retention, and Customer Lifetime Value.
• Manage CRM performance based on relevant KPIs such as Customer Lifetime Value, email and automation flow revenue, retention rate, NPS, and contribution margin.
• Position CRM as a strategic business partner and growth driver across the company.
• Continuously develop our loyalty program to increase customer retention, Customer Lifetime Value, and profitability.
• Translate customer data and business objectives into actionable CRM initiatives.

Lifecycle & Automation

• Design, optimize, and scale automated customer lifecycle journeys across acquisition, onboarding, engagement, retention, loyalty, and reactivation.
• Expand AI-supported personalization, dynamic content, predictive segmentation, and automated CRM campaigns.
• Identify and implement automation opportunities, such as automated loyalty tiering through Shopify and ESP integrations.
• Continuously improve CRM workflows and processes to increase scalability, efficiency, and campaign quality.
• Establish structured testing and optimization processes, including A/B testing and performance analysis.

Leadership & Team Development

• Lead and develop the CRM team both professionally and personally.
• Guide the team through transformation, growth, and the development of specialized roles such as CRM Specialist or Marketing Automation Manager.
• Define an effective team setup that supports our long-term CRM vision and business objectives.
• Foster a collaborative learning culture with a strong focus on technical expertise, data-driven decision-making, and a digital mindset.
• Set clear priorities, responsibilities, and performance expectations for the team.

Systems, Interfaces & Projects

• Ensure the seamless integration of our CRM technology stack, including our ESP, Shopify, loyalty platform, WhatsApp, and other customer-facing systems.
• Work closely with Performance Marketing, IT, Content, Product, Customer Support, and other relevant departments.
• Lead cross-functional projects related to customer journeys, CRM processes, data, and marketing technology.
• Contribute to company-wide roadmap and strategy discussions and actively shape the development of our customer experience.
• Ensure that CRM processes, responsibilities, and system workflows are clearly documented and scalable.

Your profile

• 3-5 years of relevant professional experience in CRM, lifecycle marketing, email marketing, or marketing automation - ideally within D2C e-commerce.
• Initial leadership experience and the ability to guide a team through change, transformation, and growth.
• Strong hands-on experience with an email service provider or customer engagement platform such as Netcore, Klaviyo, Emarsys, or a comparable solution.
• In-depth understanding of marketing automation, customer segmentation, lifecycle journeys, personalization, and campaign optimization.
• Experience with Shopify or a comparable e-commerce platform, as well as CRM integrations and data flows.
• Proven experience in optimizing processes and scaling CRM or lifecycle marketing activities.
• An analytical mindset and strong Excel and data analysis skills for KPI evaluation, forecasting, and business cases.
• Strong commercial understanding and the confidence to manage the full CRM value chain - from open and click rates to revenue, Customer Lifetime Value, and contribution margin.
• A hands-on and structured working style, combined with the ability to improve and document processes.
• Excellent German and very good English skills; French is an advantage.

Hart Facts

• Start: as soon as possible
• Hours per week: 38,5 hours
• Workplace: Holzkern HQ in Vienna

Salary

The collective agreement minimum salary is 2.535 EUR gross per month (on a 38,5-hour basis). The actual salary depends on your qualifications and experience and is between 50.000 EUR und 56.000 EUR gross per year (on a 38,5-hour basis). The salary is paid 14 times per year. The collective agreement Handel mit Mode und Freizeitartikeln (Textilhandel) applies.

Do you want to take on responsibility and grow together with our company? Then send us your application including your CV and cover letter, show us why you are the right person for this job.

HOLZKERN was founded in 2016 with the purpose of creating unique pieces of nature - just as unique as our customers. Seven years later, we are one of the most successful D2C brands in DACH selling a huge variety of watches, jewelry & accessories. We're proud to say that over 1.000.000 customers worldwide were already able to find their perfect piece of nature. Join our team of over 170 people and help us to bring natural uniqueness to the whole world!

As a dynamic team, we value open corporate communication, teamwork, development opportunities and flexible working hours. But most of all, you can expect to work in a friendly working environment with warm-hearted colleagues who will always support you.

About this job

Employment type: Full Time (Permanent employment)

Salary: 50,000 EUR to 56,000 EUR yearly

Seniority level: Professional Experience, Project or Team Lead, Senior Position

Work model: Hybrid

Place of work: Wien 21. Bezirk (Floridsdorf)

Field of work: Executives, Management, Marketing

Unfilled vacancies: 1 vacancy unfilled for this position

About the company

Employer: Holzkern - Time for Nature GmbH

Number of employees: 101 - 500 employees

Locations: Wien, Innsbruck, Graz, Salzburg

Details about this job

Full Time (Permanent employment)

• 38,5 hours
• 40% Homeoffice

Place of work

• Wien 21. Bezirk (Floridsdorf)

Must-have skills

• CRM Systems
• Data Analysis
• Customer Segmentation
• Marketing Automation
• Project Management
• Email Marketing
• Campaign Management
• Loyalty Programs
• Analytical Tools

Required languages

• German C2
• English C1

Nice-to-have languages

• French B1

Enjoy our benefits

• Bike leasing
• Cafeteria
  Healthy and balanced meals from Schrankerl. Holzkern pays 20% of each meal.
• Company doctor
• Company laptop
  MacBook
• Drinks
  Coffee, tea, milk (also vegan and lactose free) in the office on site.
• Employee discounts
• Flexible working hours
• Fruit
• Home office
• Meal allowance
• Snacks
• Team events

All infos regarding your application

Application process

• Step 1: Your application
  You've already taken the first step - we've received your application.
• Step 2: Review of your documents
  We'll review your application carefully and you'll usually receive initial feedback from us within 5 days.
• Step 3: Developing a use case
  For many roles, we'd like to find out more about your working style and your ideas through a practical task.
• Step 4: Getting to know each other
  If your profile is a good fit for the role, we'll invite you to a face-to-face interview.
• Step 5: Another interview if required
  Depending on the role and team, an additional meeting may be useful so that we can get to know each other even better.
• Step 6: Our joint decision
  You choose us - and we choose you.
• Step 7: Your start at Holzkern
  Once you've accepted the offer, we'll guide you through the next steps and work with you to prepare for your start in #TeamHolzkern.

Required application documents:

• Résumé

Contact person

Sanja Mokricki