Do we have your attention?

Most marketers look at numbers. Most creatives look at people. Very few can do both.

At Holzkern, we believe the best growth opportunities are found at the intersection of data and psychology.

We are seeking a data-driven growth marketer to analyze customer acquisition performance, uncover deep behavioral insights, and challenge assumptions for one of Europe's top DTC brands. In this role, you will leverage performance data to build hypotheses, test innovative ideas, and discover untapped opportunities that drive measurable growth and scalability.

Marketing & Growth Specialist (f/m/d)

Your areas of responsibility

• Data-Driven Growth: Analyze marketing funnel metrics (e.g., ROAS, CAC, AOV, retention) and translate data into actionable strategies that drive business growth.
• Customer Psychology: Investigate buyer motivations, objections, and messaging resonance through rigorous testing, data analysis, and structured thinking.
• Hypothesis Testing: Develop and validate growth hypotheses across audiences, offers, positioning, and channels by designing and evaluating targeted tests.
• Paid Acquisition Management: Optimize the paid marketing ecosystem--primarily Meta--by monitoring performance, shaping campaign strategy, and scaling budgets.
• Data-to-Creative Bridge: Collaborate with creative teams to transform performance insights into winning hooks, angles, and concepts.
• Funnel Optimization: Analyze post-click elements like landing pages, product presentations, and conversion paths to enhance the overall customer journey.
• Insight Communication: Simplify complex data analyses into clear, strategic recommendations for stakeholders.
• Continuous Learning: Stay ahead of industry trends, challenge existing assumptions, and integrate best practices into the company (Holzkern).

Your profile

• Data-Driven & Analytical: Enjoys working with numbers, identifying hidden patterns, and drawing logical conclusions even from incomplete data.
• Psychologically Curious: Fascinated by human behavior, specifically the motivations, objections, and psychological triggers behind customer decisions.
• Structured Problem Solver: Approaches challenges with logic and curiosity, using a systematic instinct to investigate, understand, and fix underperforming areas.
• Growth & Marketing Background: Possesses experience in fields like Performance/Growth Marketing, E-Commerce, Data Analytics, or Conversion Optimization (prior experience with Meta Ads or Google Ads is highly valuable).
• Agile Learner: Fast at mastering new tools, systems, and concepts when given ownership and responsibility.
• Clear Communicator: Able to articulate complex thinking clearly and present actionable, data-backed recommendations to drive decisions.

Requirements

• 1-4 years of relevant professional experience
• Strong analytical skills
• Excellent English (C1)
• Advanced Excel / Google Sheets skills
• Experience working with data and performance metrics
• Experience with performance marketing platforms is a strong advantage

Hard Facts

• Start of employment: asap
• Working Hours: 38,5h
• Duration: We are looking for a long term addition to our motivated team
• Location: Our headquarters in Vienna, on a hybrid WFH basis

Salary

The actual minimum salary is 42,000 EUR gross per year (on a 38.5-hour basis), the actual salary depends on your qualifications and experience. The salary is paid 14 times per year. The collective agreement Handel mit Mode und Freizeitartikeln (Textilhandel) applies.

Overtime

Any accrued overtime is partially compensated in the form of time off and partially paid out.

About us

HOLZKERN was founded in 2016 with the purpose of creating unique pieces of nature - just as unique as our customers. Seven years later, we are one of the most successful D2C brands in DACH selling a huge variety of watches, jewelry & accessories. We're proud to say that over 1.000.000 customers worldwide were already able to find their perfect piece of nature. Join our team of over 170 people and help us to bring natural uniqueness to the whole world!

As a dynamic team, we value open corporate communication, teamwork, development opportunities and flexible working hours. But most of all, you can expect to work in a friendly working environment with warm-hearted colleagues who will always support you.

About this job

Employment type: Full Time (Permanent employment)

Salary: from 42,000 EUR yearly

Seniority level: Professional Experience

Work model: Hybrid

Place of work: Wien 21. Bezirk (Floridsdorf)

Field of work: Marketing

Unfilled vacancies: 1 vacancy unfilled for this position

About the company

Employer: Holzkern - Time for Nature GmbH

Number of employees: 101 - 500 employees

Locations: Wien, Innsbruck, Graz, Salzburg

Details about this job

Full Time (Permanent employment)

• Monday to Friday
• 38,5 hours
• 40% Homeoffice

Place of work

• Wien 21. Bezirk (Floridsdorf)

Must-have skills

• Social Media Advertising
• Paid Social Campaigns
• Facebook Ads
• Instagram Ads
• Social Media Analytics

Nice-to-have skills

• Pinterest Ads
• TikTok Ads
• YouTube Ads

Required languages

• English C1

Benefits

• Bike leasing
• Cafeteria
  Healthy and balanced meals from Schrankerl. Holzkern pays 20% of each meal.
• Company doctor
• Drinks
  Coffee, tea, milk (also vegan and lactose free) in the office on site.
• Employee discounts
• Flexible working hours
• Snacks
  Fresh fruits in the office on site.
• Team events
• Home office
• Fruit
  Fresh fruits in the office on site.

All infos regarding your application

Application process

• Step 1: Case Study
• Step 2: 1st interview remotely
• Step 3: 2nd interview at our HQ

Required application documents:

• Résumé
• Cover letter

Contact person

Sanja Mokricki